This exercise is meant to Improve the Etsy mobile experience using AI-driven UX enhancements, focusing on personalized content, onboarding, and usability improvements.
Full Gallery
Pain Points
- Delayed or Missing Order Updates
- Customer Support Challenges
- Search Functionality Limitations
- Limited Seller Communication Tools
Competitive Analysis
Putting ChatGPT identified Amazon Handmade, Shopify, and TikTok Shop as the main competitors.
From what’s been conveyed, lack of user engagement, issues with logistics, and lack of communication with sellers and owners are the primary failing of the Etsy app.
Wireframe Mockups
Using ChatGPT once again, I put it into the role of a UX Designer. Based on the pain points and competitive analysis, I asked it to ideate features to conceptualize to increase user engagement and app usability. I came back with solutions to integrate more social media-like features into its experience. Microcopy was generated by ChatGPT as well for the final mockups.
To keep in line with the pain points, we’ll only be focusing on Personalized AI Recommendations, Buyer/Seller Profiles, One-Click Sharing & Social Commerce Integration, and Shoppable Feed/Stories for the wireframes and mockups.
AI Usability Testing
After working through different ideations, I ran mockups through an AI-powered plugin called Attention Insights, which tested the layouts to determine where user attention would most likely focus.
FINAL IDEATIONS
Discovery Feed
The social feed is an AI-curated page that shows images of products that users have expressed interest in, either by browsing habits or by setting preferences. The images on the discovery feed can be interacted with in “focus mode,” where collections related to that image preview can be scrolled through in a TikTok-like feed.
Social Profiles
Both buyers and sellers will have social profiles where they can interact with customers and/or follow creators to stay apprised of any updates to their store or farm engagement with images of new creations.
Product Page
The new product page features social elements allowing users to favorite products, share the pages over social media, and comment directly on the page.
Checkout Page
The checkout page has been changed to a three-page design that simplifies the flow through the process.
Tracking
The means of tracking purchases have become a more interactive process, reducing it to a four-step process that actively updates from user interaction.
Chat Features
The logistics page features a direct means to interact with sellers and customer service during active orders to communicate in real-time. The Customer Service chat will be managed and operated by a bot for FAQ issues while sellers and buyers can communicate in real-time.
